Galvanize Pty Ltd has closed its first sale of Marketing Automation software from Act-On Software, OR, USA after signing as a referral partner only a few weeks ago.
The sale, made to a private university in Australia, replaces a flagging product from a competitor that was not delivering on the client's requirements and was difficult to configure and support for the university.
The sale, made to a private university in Australia, replaces a flagging product from a competitor that was not delivering on the client's requirements and was difficult to configure and support for the university.
| The Act-On product was a good fit for the client's requirements and represented exceptional value for money with a rapid implementation timeframe. The University delivered its first Electronic Direct Mail (EDM) to its clients just two days after the deal was signed, representing significant ROI. |  |
The Act-On product offers organisations a full marketing automation solution at an attractive price, providing integration with the world's leading CRM, Salesforce.com; plus integration with Microsoft Dynamics CRM, Netsuite CRM and SugarCRM; it offers full trace-ability of email open rates and click through rates in the CRM interface and is able to trigger automated actions based on the email behaviour of the email recipient.
As with most leading software in today's market, Act-On is a 100% cloud-based Software as a Service (Saas) product, ensuring ease of implementation and removing the need for any hardware. Connection is simply via any internet browser.
The success of the implementation at the university is attributed to the factors above, along with Act-on's low cost, making it suitable for small and medium businesses that need richer functionality than a simple email platform, but don't have an enterprise level budget for such features.
Galvanize's Managing Director, Paul Milinkovic, said "this is a fantastic step forward for us as an organisation and brings substance to the referral agreement we signed with Act-On a few weeks ago. While there are many great solutions out there, this was the best fit for the University."
For more information on Act-On, see www.act-on.com.
For information on Marketing Automation and integration with CRM systems, go to www.galvanize.com.au.
As with most leading software in today's market, Act-On is a 100% cloud-based Software as a Service (Saas) product, ensuring ease of implementation and removing the need for any hardware. Connection is simply via any internet browser.
The success of the implementation at the university is attributed to the factors above, along with Act-on's low cost, making it suitable for small and medium businesses that need richer functionality than a simple email platform, but don't have an enterprise level budget for such features.
Galvanize's Managing Director, Paul Milinkovic, said "this is a fantastic step forward for us as an organisation and brings substance to the referral agreement we signed with Act-On a few weeks ago. While there are many great solutions out there, this was the best fit for the University."
For more information on Act-On, see www.act-on.com.
For information on Marketing Automation and integration with CRM systems, go to www.galvanize.com.au.
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